The World’s #1 Ginseng Brand, CheongKwanJang, opens U.S. R&D center in a major push to expand its American market share.
Their state-of-the-art R&D Center will focus on research and development products to global appeal
A series of brand expansion, including the launch of herbal beverage HSW and new KORESELECT products, etc.
In partnership with brand consulting groups, plans to expand distribution channels.
Strengthens marketing with selection of Hollywood star, Arden Cho to be the brand ambassador.
CERRITOS, CALIFORNIA, MARCH 2023 – Korea Ginseng Corp., the world’s #1 ginseng brand, has been busy transforming itself into a comprehensive global health foods company. Last year, Korea Ginseng Corp. launched their new KORESELECT product line to meet the specific needs of the American consumer. This year, with the grand opening of their new U.S. R&D center, Korea Ginseng Corp. will dramatically expand that commitment.
According to the market research analysis firm Grand View Research, the global dietary supplement market is forecast to grow by leaps and bounds, reaching USD 327.4 billion in 2030. Chul-ho Her, CEO of Korea Ginseng Corp., noted at the opening ceremony, "The U.S. is a promising region for us, with growing interest in functional foods and preventive health care. The opening of this center demonstrates our commitment to becoming a global health food company."
As part of these expansion plans, Korea Ginseng Corp. recently unveiled several new products at the largest natural, organic and healthy products event, Natural Products Expo West 2023. These included five new HSW red ginseng-based herbal drinks, and KORESELECT products such as blood sugar support, muscle health support (Muscle Rejuv), and a sleep and mood support (Stress Ease) which its benefits are coming into the limelight after the pandemic. With the opening of the new R&D Center, Korea Ginseng Corp. will focus on meeting the unique preferences of the U.S. consumer, in the form of innovative gummy, jelly sticks, nutrition bars, and powders.
Korea Ginseng Corp. intends to boost their marketing activities to match, selecting Korean-American actress Arden Cho to be their new brand ambassador. Arden, whose Hollywood resume includes The Honor List, Teen Wolf, Chicago Med, and CSI: NY, recently played the leading role in the Netflix legal drama Partner Track. She began her full-fledged ambassadorial activities in February, filing the upcoming KGCUS “The Secret to My Health and Beauty” advertising campaign.
In partnership with a brand strategy consulting group, Korea Ginseng Corp. is equally committed to growing its distribution channels.
"This will be a momentous year for our global business,” noted Heung-sil Lee, CEO of Korea Ginseng Corp. US, and added “as we meet the unique needs of our U.S. customers by actively developing products specifically tailored to their lifestyles.
About Korea Ginseng Corp.
Korea Ginseng Corporation (KGC) is the world's number one ginseng brand and herbal dietary company. Established in 1899, it is one of the most proven and trusted herbal dietary supplement manufacturers, providing the highest quality, traditionally harvested Korean Red Ginseng products to support health and well-being. KGC runs four regional headquarters in the United States, China, Japan, and Taiwan, in addition to South Korea, and exports products to over 60 countries. With over 40% world market share, its presence spans Asia, Europe, the Middle East region and the U.S. KGC's family of brands include KORESELECT, CheongKwanJang, Good Base, and Donginbi. The KGC brands, inclusive of over 250 products, use the most exceptional ginseng combined with the finest herbs and ingredients to deliver superior products to meet everyone's needs.