CheongKwanJang, No. 1 In The Global Ginseng Market For 10 Consecutive Years
Records No. 1 brand in global ginseng retail market sales in 2022, compiled by Euromonitor
Records sales of approximately USD 1.038 billion in 2022 and 41.9% market share, ranking first for 10 consecutive years
CERRITOS, CALIFORNIA - 2023 – KGC(Korea Ginseng Corp.)'s representative red ginseng brand 'CheongKwanJang' ranked first in the global ginseng retail market sales record compiled by Euromonitor International, a global market research company.
According to Euromonitor's 2022 report, the global ginseng retail market last year was approximately USD 2.47 billion (KRW 3.139 trillion). Among them, CheongKwanJang recorded a market share of 41.9% with sales of about USD 1.038 billion(KRW 1.319 trillion).
The survey of the 'Ginseng' category includes only processed ginseng products (in the form of products such as concentrated liquid or root ginseng) sold at retail stores all over the world, excluding general fresh ginseng and wholesale sales.
CheongKwanJang, which ranked first in 2013 with sales of USD 731 million, achieved a sales growth rate of about 42% higher than 10 years ago according to this survey, and takes an honor in ranking No. 1 in market share in the global ginseng retail market for 10 consecutive years.
Meanwhile, in the third quarter of last year, KGC made KRW 429 billion in sales and KRW 74.8 billion in operating profit, up 2.7% and 9.2% year-on-year, respectively. Overseas export performance has contributed outstandingly to the improvement. Overseas sales in the third quarter of KGC recorded KRW 50.8 billion, up 6.9% from the same period last year.
Overseas sales are gradually expanding from Mainland China, Taiwan, and Southeast Asia to Europe and the Middle East. In addition, KGC analyzed that the 'global localization strategy', such as rebuilding a local business model with marketing activities targeting local consumers and strengthening the competitiveness of the global online business by establishing a platform suitable for each country's digital market environment, led to improved overseas export performance.
KGC stated that through this Euromonitor's announcement, it was possible to confirm once again the status of Korea as the birthplace of ginseng and CheongKwanJang as the world's No. 1 ginseng brand, plus KGC added that it would lead the globalization of Korean ginseng until it could be responsible for the health of people in the world.
About Korea Ginseng Corp.
Korea Ginseng Corp.(KGC) is the world's number one ginseng brand and herbal dietary company. Established in 1899, it is one of the most proven and trusted herbal dietary supplement manufacturers, providing the highest quality, traditionally harvested Korean Red Ginseng products to support health and well-being. KGC runs four regional headquarters in the United States, China, Japan, and Taiwan, in addition to South Korea, and exports products to over 40 countries. With over 40% world market share, its presence spans Asia, Europe, the Middle East region and the U.S. KGC's family of brands include KORESELECT, CheongKwanJang, Good Base, and Donginbi. The KGC brands, inclusive of over 250 products, use the most exceptional ginseng combined with the finest herbs and ingredients to deliver superior products to meet everyone's needs.